The Chosen Brand™ Audit
How Buyers and AI Really Interpret Your Authority Before They Ever Speak to You
A strategic diagnostic that reveals where your brand’s authority is being misread, undervalued, or filtered out and what must be corrected to become the obvious choice.
Why Strong Businesses Get Overlooked
Your work may be excellent.
That doesn’t mean it’s being understood.
Today, buyers and AI make decisions before they reach out.
They evaluate signals not intentions.
When authority signals are unclear, fragmented, or outdated, strong businesses are filtered out early even when delivery is superior.
This audit shows you where and why that’s happening.
What Is the Chosen Brand™ Audit?
The Chosen Brand™ Audit is a senior-level authority diagnostic.
It shows how buyers and AI currently:
- Categorize your expertise
- Assess your credibility
- Assess your visibility
This is not marketing execution.
It is not SEO.
It is not a content plan.
It is a decision tool.
What This Audit Gives You
- A clear read on how your authority is interpreted today
- Where trust is being lost, diluted, or misread
- Why competitors may be selected instead even with weaker work
- A prioritized “fix this first” roadmap
- Clarity on whether deeper authority work is warranted
No theory.
No guesswork.
No overproduction.
What You Get
Here is everything included in your The Chosen Brand Signal Audit and why it is worth far more:
Identity Signals
How buyers and AI understand who you are, and why you matter.
If identity is unclear, AI misclassifies you or ignores you.
We diagnose how your expertise is framed before visibility amplifies it.
Credibility Signals
How trust is confirmed before a conversation happens.
Credibility must be fast and verifiable.
We identify where proof breaks down or creates doubt.
Visibility Signals
How authority is surfaced and reinforced.
Visibility without authority creates noise.
Authority without visibility gets overlooked.
We assess whether recognition compounds or resets.
This Audit Is For You If:
- You run an established service business ($5M–$25M)
- Your work is strong, but recognition is inconsistent
- You rely on referrals more than you want to
- You care about reputation, not tactics
This Is Not a Fit If:
- You’re early-stage
- You want execution or campaigns
- You’re looking for quick wins or hacks
How It Works
- Apply for the Chosen Brand™ Audit
- We evaluate your authority through the buyer + AI lens
- You receive a strategic audit and priority roadmap
- If appropriate, we outline next steps
The audit stands on its own.
There is no obligation to continue.
This work is not for every business.
Frequently Asked Questions
What does it mean to become “The Chosen Brand™”?
It means your business is recognized as the clear, trusted option when buyers and AI evaluate who to recommend.
How is this different from SEO or marketing audits?
Those focus on traffic and tactics. This focuses on authority interpretation — how selection actually happens.
What happens after the audit?
You gain clarity. Some clients proceed into a 90-day authority installation. Others use the audit internally.
Do you walk me through the findings?
Yes. You get a private 30 minute strategy call with Patty.
How long does it take?
Typically 7 to 9 business days.
Is this right for small businesses?
No. This work is for established businesses with proven delivery.
Ready to See How Your Authority Is Really Being Interpreted?
Apply for the Chosen Brand™ Audit
A paid diagnostic and the entry point to our 90-day work.
We work with a limited number of established service businesses each quarter.