Patty Dominguez

I help established service businesses become “The Chosen Brand™” in an AI-driven trust economy.

I have been in business since 2013, with a previous life in the Fortune 50. I founded More Leverage Solutions to solve what I call “the selection problem”: that maddening gap between being genuinely great at what you do and actually getting chosen for it.

Trusted by Leading Entrepreneurs and Featured In:

Here’s the thing most consultants won’t tell you:
You probably don’t have a marketing problem.
You have a signal problem.

Your expertise is being overlooked. Not because you’re not brilliant at what you do, but because your authority signals are being misread by buyers AND by the AI systems increasingly influencing how they research and decide.

That’s our wheelhouse. My team and I diagnose where expertise gets lost in translation and fix the signals that determine whether you get chosen or filtered out.

The Longer Story (For the Curious)

Back in 2012, I walked away from the corporate world to build something of my own. I’d spent years inside Fortune 50 companies, watching how decisions actually got made and, more importantly, who got left out of the conversation despite being ridiculously qualified.

That pattern followed me into entrepreneurship. I kept meeting established service business owners running companies who were objectively excellent at what they did. Proven track records. Happy clients. Real expertise developed over decades.

And yet… they kept losing to competitors who weren’t better. Just more visible. More frequently recommended. Better at sending the right signals at the right moments.

Something about that felt deeply unfair. And fixable.

So I started studying what actually makes someone “The Chosen Brand”: the one people think of first, recommend without hesitation, and trust before they’ve even met.

What I discovered: It’s rarely about being louder or spending more on ads. It’s about authority signal governance. Making sure the signals you’re already sending are being interpreted correctly by the people (and systems) evaluating you.

That discovery became the foundation of More Leverage Solutions. Today, our team of specialists helps service businesses solve their selection problem through a combination of strategic advisory, signal correction, and done-for-you implementation.

Patty Dominguez | Founder & Brand Authority Advisor

What We Actually Do

For Established Service Businesses ($5M+):

Advisory and implementation focused on becoming “The Chosen Brand” in your market. This means diagnosing your selection problem, correcting how your authority gets interpreted, and governing your signals across the ecosystem where buyers research you, including the AI platforms reshaping that process as we speak.

Our team brings together expertise in authority positioning, entity establishment, and AI visibility strategy to deliver results you can’t get from a single consultant or a generalist agency.

For Solopreneurs and Personal Brands
(Under $5M):

Chosen Authority™: done-for-you visibility and media placement services that establish your authority signals and entity presence. Think strategic podcast placements, media features, Google Knowledge Panel support, and the kind of profile infrastructure that gets you recommended instead of overlooked.

Our systems and processes handle the heavy lifting so you can focus on serving your clients.

The AI Visibility Opportunity (Why Now Matters)

Let me be direct: We’re in an early window that won’t stay open.

AI visibility is essentially “SEO 2.0,” but moving at a pace that makes the early search engine optimization days look leisurely by comparison. The businesses establishing their authority signals NOW will dominate when buyers default to asking AI for recommendations.

Those who miss this window? They’ll face escalating ad costs with diminishing returns, competing for scraps of attention instead of being the obvious answer.

I write about this regularly in my newsletter, “AI Visibility for The Chosen Brand,” where I break down what’s shifting, what still matters, and what you can do about it without the hype or fear-mongering.

A Few Things You Should Know

We're strategic, not tactical.

We don’t do “AEO tactics” or commodity marketing services. We solve selection problems through interpretation correction and authority governance. If you want someone to run your Facebook ads, we’re not your team. If you want to become the brand people think of first? Let’s talk.

We validate everything.

My corporate background left me with an appreciation for third-party research and actual data. When we make a claim, we can back it up, which matters when you’re working with executive decision-makers who need more than enthusiasm.

I keep it real.

My communication style is conversational and occasionally witty. I believe sophisticated thinking doesn’t require stiff language, and that trust gets built through authenticity, not corporate-speak. That philosophy runs through everything we do at More Leverage Solutions.

We've been in your shoes.

Thirteen years of building my own business means I understand the practical constraints: limited resources, wearing too many hats, needing solutions that actually work given your reality. We’re not going to recommend strategies that only work if you have unlimited budget and a team of twelve.

Connect With Us

Newsletter: AI Visibility for The Chosen Brand Where I share what’s working, what’s changing, and what matters for service businesses building real authority.

LinkedIn: Connect with me Where I post insights and occasionally get into friendly debates about visibility strategy.

Ready to Talk? If you’re running an established service business and suspect you’re being overlooked despite your expertise, let’s have a conversation about what might be getting lost in translation.

Patty is the Founder & Brand Authority Advisor of More Leverage Solutions, where she and her team help service businesses solve “the selection problem” and become The Chosen Brand™ in their markets. She writes about AI visibility, authority signal governance, and what it actually takes to get chosen in a trust economy where buyers increasingly rely on algorithms and AI recommendations to make decisions.